Privacy Policy


Thank you for choosing Surc.

This document, i.e., Privacy Policy (“Policy”) contains the manner and details in which NJA GARMENTS PVT LTD., that owns and controls the brand known as ‘Surc’ (“we”, “us”, “our”) collects and processes the data that you, the user (“user”, “you”, “your”) of this platform (“Website”) provide to us. Apt Lifestyle Pvt. Ltd. is a company registered under the Companies Act, 2013 having its registered office address at Shop No. 148, Boulevard Mall, Majiwada, Lodha Paradise Complex, Thane, Maharashtra - 400601. 

As you may have noticed, we collect and process your data in the course of providing our Services through the Website, which among other things, allows us to offer you a seamless transaction experience with us. 

We understand that the data that we may collect in the course of providing you our Services, may contain information that is personal in nature. Since we value the privacy and security of your personal information as much as you do, we would like you to understand the exact nature of the personal data that we collect from you and how we collect it, how we store it, how we use it, and whom we share it with. 

We may change the terms of this Policy from time to time. The date at the top of the Policy shall reflect the date on which the Policy was last revised. In the event that there are material changes to the Policy, we may send you additional notice by way of an e-mail or a notification on the Website. 

Should you have any questions or concerns in relation to this Policy, you are always welcome to contact us by writing to us at and we’ll endeavour to do our best to address them. 

Alternatively, while we aim to be completely transparent in the manner we choose to protect your privacy, you may not agree with the terms of this Policy. Should this be the case, please remember it is your choice whether you wish to continue using our Services and Website. 

This Policy and the Terms of Use are to be read in consonance and form part of a single understanding. Any capitalised terms not defined herein shall be interpreted to mean as defined in the Terms of Use. 


Type of user data

Purpose for collecting and processing this data

When do we collect this data?


Phone Number

E-mail ID


For delivery of your product order, in case of name, address, phone number and e-mail ID. 

We ask you for this information when you –

1. At the “checkout” stage from where you proceed to pay for your order; OR

2. Provide access to these details by using the “Sign in” through Google or Facebook feature on the Website.


We may require a password when you “Sign-Up” and create your account on the Website, so as to keep your account secure.

Once the “Sign Up” feature is made available for Users to create their account on the Website.

Payment Information

We do not collect or store your payment information unless you specifically consent to the same being stored on the Website by using our “save card details for future transactions” feature.

At the “checkout” stage from where you proceed to pay for your order.

In case you “Sign-In” to our Website using your Google or Facebook account, we receive your personal data from these websites instead. Before providing us access to your personal data, you will be informed by Facebook or Google about the personal data we require access to. Once you have granted your consent through the prompt you receive from Facebook or Google, we will be able to access such limited personal data. Please note, the personal data collected and/or processed by Facebook or Google are governed by the privacy statement of these respective platforms. We are only responsible for protecting your personal data that we receive access to, through Facebook or Gmail.

The above list of data being collected is a non-exhaustive list and we may require you to share further information from time to time for which we will notify you. 

Type of usage data

Purpose for collecting and processing this data

When do we collect this data?

Data and inferred data about how you interact with the Website including but not limited to the products you show interest in, your search queries, the text and content you input the Website, the location from where you access the Website.

Legitimate interests in relation to inferences about your interests which we use in our business to tailor and improve the Services. Where cookies are used for such processing (as explained below), we obtain prior consent where required under applicable laws.

The information related to your usage of the Website is collected automatically and in a dynamic manner as and when you use the Website.

Type of data

Purpose for collecting and processing this data

When do we collect this data?

Information about the types of devices you are using such as unique device IDs, network connection type; provider, network and device performance browser type; information enabling digital rights management; operating system, and the version of the Website.

Legitimate interests in managing and improving our Services, the Website and protecting our content.

Technical information is collected automatically and in a dynamic manner as and when you use the Website.


Tracking Technologies

1. Apt Lifestyle Pvt. Ltd. and our analytics partners use tracking technologies such as cookies, beacons, tags, and scripts.

When you visit our Website, we may place a number of cookies in your browser. These are first-party cookies, which allow us to hold session information as you navigate within the Website. We use cookies on our Website to understand visitor and user preferences, improve their experience, and track and analyse usage, navigational, and other statistical information. 

2. Many jurisdictions require or recommend that website operators disclose the types of cookies they use and occasionally get consent from users before placing certain cookies. We may use any of the following categories of cookies on our Website as detailed below. Each cookie falls within one of these four categories:

Type of Cookies


Essential Cookies

Essential cookies (first-party cookies) are sometimes called “strictly necessary” as without them we cannot provide many services that you need on the Website. For example, essential cookies help remember your preferences as you move around the Website.

Analytics Cookies

These cookies track information about Website visits so we can make improvements and report our performance. For example, we analyse visitor and user behaviour to provide more relevant content or suggest certain activities. These cookies collect information about how visitors use the Website, which site the user came from, the number of each user’s visits, and how long a user stays on the Website. We might also use analytics cookies to test new ads, pages, or features to see how users react to them.

Functionality or Preference Cookies

During your visit to the Website, these cookies are used to remember information you have entered or choices you make such as your username, language, or region. They also store your preferences when personalizing the Website to optimize your use of the Website, for example, your preferred language. These preferences are remembered through the use of the persistent cookies, and the next time you visit the Website you won’t have to set them again.

Targeting or Advertising Cookies

These third-party cookies are placed by third-party advertising platforms or networks in order to deliver ads and track ad performance, enabling advertising networks to deliver ads that may be relevant to you based upon your activities (this is sometimes called behavioural, tracking, or targeted advertising) on the Website. They may subsequently use information about your visit to show you ads that you may be interested in our Website and other websites. For example, these cookies remember which browsers have visited the Website.

  1. You can control the use of cookies at the individual browser level. If you choose not to activate cookies or to later disable them, you can still visit our Website, but your ability to use some features may be limited.
  2. Web beacons, tags, and scripts may be used on the Website or in e-mails to help us deliver cookies, count visits, understand usage and advertising campaign effectiveness, and determine whether an e-mail has been opened and clicked on. We may receive reports based on the use of the aforesaid technologies by our service/analytics providers on an individual and aggregated basis.
  3. We partner with third parties, such as Google Analytics, to manage the advertising of our brand on other sites or platforms as well as across other devices you use, based on your past visits to our Website. Our third-party partners may use tracking technologies to gather data about your activities on our Website to deliver such advertising to you, including retargeting ads. 
  4. We may use third-party trackers to let us know when users have visited the Website by “clicking-through” our sponsored advertising or content hosted on third-party platforms. The Website uses Google Analytics code to gather statistical data. Google Analytics sets cookies to help us accurately estimate the number of visitors on the Website and the volume of usage of the Website. This is done, inter alia, to ensure that the Website is available and running efficiently even with maximum traffic. 
  5. In the event you seek to opt-out of this tracking, please write to us at . Please note that this does not opt you out of being served advertisements. You may continue to receive generic ads on these third-party platforms. You may also opt-out of receiving advertisements across devices by adjusting your ad preference in your relevant device account, Google account, or Apple account. 
  6. Log Files:

As is true of most websites, we gather certain data and automatically store it in log files. This data may include Internet Protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. These and the open statistics are used in aggregate form to give us an indication of the popularity of the content and to help us make decisions about future content and formatting.

Our Website includes social media features, such as the Facebook Like button, and widgets, such as the “Share This” button or interactive mini-programs. These features may collect your IP address, which page you are visiting on the Website, and may set a cookie to enable the feature to function properly. Your interactions with third-party features are governed by the privacy statement of the company providing it.

As per the Information Technology (Reasonable Security Practice) Rules, 2011, a certain category of user’s data is classified as “sensitive personal data”. For the sake of clarity, we have provided a table enlisting the type of data considered to be sensitive personal data and information as to whether Apt Lifestyle Pvt. Ltd. and/or its third-party associates process and/aor collect or may process and/or collect such data on the Website.



Financial information including bank account or payment instrument details


Physical, physiological or mental health condition 


Sexual orientation


Medical records and history


Biometric information



The password will be stored and secured by us using high-end encryption.

All financial information shared by the users is collected and processed by the payment aggregator associated with us, on the payments page. 


 Privacy laws across the world grant individual’s rights over their personal data. These rights allow you to control the personal data that we collect and the manner in which we use it. 

Your rights


Right to confirmation and access

The right to be informed of, and request access to your personal data that is collected and processed by us. 

Right to correction, rectification, and erasure

The right to request that any incomplete or inaccurate personal data provided be updated, corrected, or erased. 

Right to restrict

The right to request that we temporarily or permanently stop processing all or some part of the personal data that you provide to us. 

Right to object

  • The right, at any time, to object to us processing your personal data on grounds relating to your particular situation;
  • The right to object to your personal data being processed for direct marketing purposes.

Right to data portability

The right to request a copy of your personal data in an electronic format and the right to have such personal data transferred or transmitted to a third-party service.

Right to not be subject to automated decision making

The right to not be subject to a decision based on automated decision-making basis the personal data that you share with us. This includes profiling, in the event that such profiling would have a legal effect on you or a similarly significant effect. 

In case of any requests or queries in relation to the above, please contact us at .


From time to time, we may share your personal data with third-parties such as:


We implement appropriate technical and organisational measures to help protect the security of your personal data including pseudonymisation, encryption, access, and retention policies to guard against unauthorised access and unnecessary retention of personal data in our systems.

Your password protects your account and therefore we recommend using a strong password that is unique to your Surc account.


Retention of data: We collect and store your data for only as long as it is necessary for you to operate the Website. In addition to this, we may also retain your data for legitimate and essential business purposes, including but not limited to making data-driven business decisions, complying with legal obligations, and resolving any disputes that may arise from time to time. 

Deletion of data: Unless legally allowed or legally mandated to store such data, upon receiving a request, we will delete all your personal data or anonymize it so that such data is no longer identifiable to you as an individual.


The Website may contain links to external websites owned and operated by third parties. Please note that when you use third-party services, their own terms of use and privacy policies will govern your use of those services. Apt Lifestyle Pvt. Ltd. does not collect, process, or store any personal data provided by you to such third-party links, including the payment gateway, through the Website. Please check these policies before you submit any personal data to these external websites.


As provided in our Terms of Use 


If you have any questions regarding this Policy, please feel free to reach out to us by contacting our Grievance Redressal Officer by writing an e-mail to or by writing to us at the following address:

APT Lifestyle Pvt. Ltd.,

Nityapriya Jitendra Agarwal, 

400 Lodha Aristo, 

Opp. Mc Donalds, Majiwada, 

Thane West – 40060.

Last updated date:  3rd June 2021
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